First, it's a man — Stephen Thomas Kane, Jesse's brother from his days at The Citadel. Like Jesse, Stephen tore his life down to the studs and rebuilt it into something better. Two men, same fight, same climb. That's the kind of brother The Citadel forges, and the kind of man this brand was made to honor.
Second, it's the mantra: Surf Turf Killshot. From the water to the course, you line up your shot and you don't miss.
